You’ll start seeing our latest content in your inbox soon.ĭeep Linking for Improved Email EngagementĬleverTap and Branch have a deep-linking integration, which improves email engagement and helps support improved user retention. Thank you for subscribing to the CleverTap Blog! Using deep links accounts for an average 66% rise in conversions. In fact, users who were sent deep links showed double the activation rate and visited the app twice as frequently as users who weren’t sent deep links. And they work: apps that implement deep links have been shown to double user retention * across 1-day, 7-days, and 30-days. But a deep link brings the user directly to the content they want to see. You might even decide it’s not worth the trouble and close the app. You’ll have to navigate back to the product listing, which is annoying at best. You tap the link to open the app and add the item to your cart, but a non-deep link will simply drop you off at the app’s home screen. Say you get a push notification about an item on your wishlist that’s now on sale. ~ From our Glossary entry on Deep Linking In simplest terms, deep links make for frictionless transitions and better user experiences. Benefits of Deep Linking in Mobile Appsĭeep linking is the perfect tool for marketers to drive engagement and conversions by bringing users to specific conversion points within the app, tailored by their past behavior or stated interests. In fact, for marketers, deep linking is a killer tactic for retention and engagement because it brings users to specific conversion points within the app, tailored by their past behavior or stated interests. With a deeplink, mobile marketers can design personalized campaigns that help users - providing useful and relevant content instead of a boring “Come back!” CTA. A deeplink allows marketers and app developers to fine-tune the way users interact with their app. * And that’s exactly what deep links help you deliver. It’s not enough for apps to be fast, reliable, and secure - users demand a personalized experience. Search result listing to app (using app indexing)ĭeeplink to Improve the Mobile User Experience.Deep links can take users to in-app content directly from: * Think product pages, profiles, new content, or shopping carts. Instead of simply launching the app and leaving users at the home screen, tapping on a deep link brings users to a specific screen within your app. What Is Mobile App Deep Linking ?ĭeep linking, in simplest terms, is the ability to link directly to content in your app. This may be because an app downloaded through a Facebook ad might look different from one downloaded from a Google display ad. For example, your app onboarding process might be different depending on what app storefront or other source (such as a paid campaign) the customer used to install your app. This type of deep linking relies on data such as demographics, how users navigate to the app, and more to provide an optimized experience. On the other hand, contextual deep linking (also known as onboarding) is commonly used for gathering information on customers in order to personalize their user experience as they use your app. Your campaign includes an excerpt of the song, and when users click on it, they’re taken directly to your website to hear the full song. For example, say you have a music streaming service and run a social media campaign to promote a song from a hot new artist. If they don’t have the app, a mechanism called “ deferred deep linking” kicks in, where the user is brought to the right app store so that they download, install, and launch the app, after which the relevant in-app content will be displayed.” * Both of these have obvious benefits. What Is Deep Linking?Īccording to AppsFlyer (a CleverTap partner), deep linking “allows marketers and product managers to provide two distinct types of journeys - one for app users and one for non-app users.” If the user has the app, they can be “deep linked” seamlessly to specific content. In this article, we’ll cover the essentials of mobile app deep linking and how you can use them to send push notifications that delight your app users. Deep linking allows push notifications to send users directly to specific pages within an app, making it easy for users to reconsider an abandoned cart, view new content, shop a sale, or fall in love with new features. Users have come to expect a personalized app experience, so sending push notifications that offer real value is essential for keeping them engaged with your app. Deep links are an essential part of the mobile marketer’s toolkit.
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